Download Free Ebook English for Business Studies Ian MacKenzie 2002 PDF

Download Free Ebook English for Business Studies Ian MacKenzie 2002 PDF

English for Business Studies

A Course for Business and Studies and Economics Students

Ian MacKenzie

Cambridge University Press Second Edition 2002

Eng Business

Contents:

  1. The three sectors of the economy.
  2. Management.
  3. Company structure.
  4. Work and motivation.
  5. Management and culture diversity.
  6. Recruitment.
  7. Labour relations.
  8. Production.
  9. Product.
  10. Marketing.
  11. Advertising.
  12. Promotional tools.
  13. Accounting and financial statement.
  14. Banking.
  15. Stocks and shares.
  16. Bonds.
  17. Future and derivatives.
  18. Market structure and competition.
  19. Takeovers, mergers and buyouts.
  20. Efficiency and employments.
  21. Business ethics.
  22. The role of government.
  23. Central banking, money and taxation.
  24. Exchange rates.
  25. The business cycle.
  26. Keynesianism and monetarism.
  27. International trade.
  28. Economics and ecology.
  29. Information technology and electronic commerce.
  30. Entrepreneur and venture capital.

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